# Alberto Gaucin

> Co-founder of Arda. Writes about answer engine optimization, technical SEO, and what actually gets a business named inside AI answers.

**Co-founder, Arda**

Alberto Gaucin is a co-founder of Arda, an autonomous agent that runs SEO and AEO end to end: crawling and auditing a site, prioritizing the fixes that move rankings and citations, drafting the changes, and shipping them once a human approves.

He writes here about what shows up in that work. Most of it comes from running the same questions a company's buyers ask through ChatGPT, Claude, Perplexity, and Gemini, then looking at who gets named instead, and why.

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