Danesh spent three years running an SEO and AEO agency. The agency helped technology companies grow, but one problem kept surfacing: seeing what needed to change was often easier than changing it. We could identify the page a client needed or the technical issue holding its site back. Then came the briefs, the handoffs, and the competing priorities. A recommendation could still be waiting when the next report arrived.
That experience led Danesh and Alberto to start Arda. They wanted to give marketing teams the capacity to act on what they already knew, without asking them to hand over judgment about their brand.
The need has become more pressing as the way people find companies changes. Buyers still search Google, but they also ask AI models which companies to consider. If a brand is missing from those answers, a buyer may never reach its site. Visibility across both calls for steady work, even when the team’s calendar is full.
We believe agents can give marketers more room to follow through on good decisions. People should decide what a company stands for and what it puts into the world; Arda should help carry that work forward and learn from what happens next. We’re starting with organic growth because we know firsthand how much gets left undone. Our vision is a marketing team whose best ideas no longer wait for spare capacity.
