Privacy Policy

We collect the following categories of information:

• Account & contact details — name, work email, company, and role when you request a demo, become a design partner, or create an account.
• Connected account data — when you authorize Arda to work on a client account, we access the CMS content, analytics, search, and reporting data needed to perform audits, prepare fixes, and generate reports.
• Usage data — how you interact with our website and product, including log data, device and browser information, and approximate location derived from IP address.
• Cookies — small files used to keep you signed in and to understand aggregate usage. See “Cookies” below.

• To provide, operate, and improve the Arda service.
• To perform the delivery work you request on connected accounts, subject to your approval.
• To communicate with you about your account, demos, support, and product updates.
• To secure the service, prevent abuse, and meet legal obligations.

We do not sell your personal information, and we do not use your connected account data to train third-party AI models.

We share information only as needed to run the service:

• Service providers — hosting, infrastructure, and analytics vendors that process data on our behalf under contract.
• Integrations you authorize — the CMS, analytics, and reporting tools you connect, only as directed by you.
• Legal & safety — when required by law or to protect the rights, property, or safety of Arda, our customers, or others.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this policy.

We keep personal and account data for as long as your account is active or as needed to provide the service, then delete or de-identify it within a reasonable period, unless a longer retention is required by law.

We use administrative, technical, and organizational safeguards designed to protect your information, including encryption in transit and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Depending on where you live, you may have the right to access, correct, delete, or export your personal information, and to object to or restrict certain processing. To exercise these rights, contact us at support@ardainc.com.

We use essential cookies to run the site and product. These keep the site working, remember your theme, store your cookie choice, and record the country your visit came from so we know which privacy rules apply to you. They cannot be turned off.

Beyond those, we use two optional categories, and you can accept one without the other. Analytics cookies (Google Analytics and PostHog) tell us which pages people read and where they leave. Marketing cookies (Meta Pixel and RB2B) let us measure our ad campaigns and see which companies visit the site.

If you are in the EEA, the UK, or Switzerland, none of the optional cookies load until you accept them. Elsewhere they load by default, and you can turn them off at any time. We also honour the Global Privacy Control signal: if your browser sends it, we treat that as a refusal of all optional cookies and never ask.

You can change your choice whenever you like through the “Cookie preferences” link in the footer of any page. You can also control cookies through your browser settings, though disabling some may affect how the site works.

We may update this policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice.

Questions about this policy or your data? Reach us at support@ardainc.com.